Headshot of Amanda Asher.

Hi, I’m Amanda!

I'm a digital designer with an interest in user experience, actively seeking opportunities at the intersection of design and technology.I am passionate about design that works well and does good.Get in touch!



Client work preview image for Honey Lash. Preview shows a minimal script logo with lots of movement against a watercolor background.

branding + identity
digital + print

Ground-up logo + identity design for a new small business in the beauty industry.


branding + web design
infographics

Ground-up brand identity + website design for a new small business in the event industry.

Client work preview image for Pop the Soirée. Preview shows a social media graphic laid over custom product photography.

Client work preview image for Magenta. Preview shows many copies of a project proposal laid out against a grey background.

web design
print

A new website + proposal template for a consulting firm to reflect an evolving business model + services.


digital + print

Design for both digital + print mediums for a software testing platform.

Client work preview image for Sofy. Preview shows a simplified interpretation of Sofy's software interface.

Client work preview image for the Center for Computer Resources. Preview shows a 40th anniversary logo against a grey background.

branding + identity

A company-wide logo + identity refresh ahead of their 40th anniversary celebration.


digital + print

Print + digital design for a small business in the HVAC industry.

Client work preview image for Solutions on Time. Preview shows a portion of an email template design for client communication.

Client work preview image for client photography. Preview shows an email template to share photo album with clients. The album preview is from a newborn photo session.

digital

Client communication email template design for a personal operation of newborn + family photography.


print

A mini card project designed as a fun way to commemorate lost teeth.

Work preview image for a tooth fairy report card project. Preview shows tooth fair report cards against a white background.

Client work preview image for Leander Swimwear. Preview shows the front and back of a business card design along with a pen on a light wood background.

branding + identity

Ground-up logo + identity design for a new small business in the apparel industry.


product design

A research product dedicated to telemedicine + patient education.

Client work preview image for the eyeGuide application. Preview image shows a man's hands holding an iPad displaying the application.

Headshot of Amanda Asher.

DESIGNER.
MAMA.
GINGER.
OTHER THINGS.

Hi, I'm Amanda.I'm a digital designer and mama to two, currently based in Orlando, FL.My friends would describe me as a 'Jill of all trades'...and I'm not mad about it.I hail from the University of Michigan, where I earned my bachelor's and master's degrees.I love making beautiful things, and I'd love to make some beautiful things for you.Download my work sample below, and shoot me an email to get in touch.


branding + identity
digital + print

Honey Lash

Ground-up logo and identity design for a new small business in the beauty industry. Honey Lash’s primary logo is a simple wordmark with lots of movement in the script reminiscent of their primary aesthetic service—eyelash extensions.

This package included a full identity suite including business cards, service menus, client waivers, digital assets, social media templates, and more.

A snapshot from the Honey Lash style guide showing the primary logo design.
A snapshot from the Honey Lash style guide showing the design color palette. The palette is a mint green, white, and an array of greys.
A snapshot from the Honey Lash style guide showing typography choices. The typography combines a script typeface with various sans serif typefaces.
Examples of the email templates produced for Honey Lash. The first shows an appointment confirmation email, the second a promotional email for a sale, and the third is an aftercare client information email.
A woman's hand holding a gift certificate for Honey Lash against a white background.
Front and back of a business card design against a two-tone peach background.


branding + web design
infographics

Pop the Soirée

A budding new business in the event decor industry needed complete branding + identity design from the ground up. The final logo design was created through an iterative process that explored the brand's inspirations while fine tuning the result.Once we had the brand identity, the next step was to establish a web presence with a new website designed from scratch. The site needed a solid homepage to work from and required pages to introduce the team, address FAQs, as well as a comprehensive pricing menu, which required custom infographics throughout.On top of the custom infographics, I also provided headshot and product photography as well as comprehensive photo editing throughout the image gallery. The final phase moved to some essential stationery and merch design to be used in day-to-day business operations.

Moodboards describing some of the logo design process.
A mock up showing various pages from the new Pop the Soirée website. Specifically the homepage, the pricing menu, and the about pages.
An infographic depicting various lengths of balloon garlands and how they relate to various reference objects.
Front and back of a round business card design on a grey background.
A woman stands in front of a peach background wearing a white t shirt with the logo design.


web design
print

Magenta Strategy

A consulting firm needed a new website to reflect an evolving business model and services. The new site needed to facilitate pages for their team as well as a catalog of case studies and publications to showcase for potential clients. Inspired by the magenta-colored GPS line used in airplane navigation systems, the design reflects a clean and minimalist layout with plenty of white space, allowing the magenta accents to breathe throughout.The next phase was to redesign their project proposal template to achieve consistent branding with the website. The new template is clean and scalable, allowing enough flexibility for any project or client.In collaboration with Lightboard.

An animation gif showing the animated image on the new Magenta Strategy website. The "Magenta Line" moves across the screen below the hero text.
A mock up showing various pages from the new Magenta Strategy website. Specifically the Portfolio and Home pages.
A mock up showing various pages from the new Magenta Strategy website. Specifically the About and Services pages.
Many copies of a project proposal design laid out against a grey background.


digital + print

Sofy

A variety of brand-supporting print + digital projects for a software testing platform client.The work spans various mediums and includes a variety of custom graphics. Starting with design for print, the marketing white paper design focuses on organization and legibility while incorporating on-brand custom graphics. Custom social media graphics and email signatures support brand consistency and recognition across digital channels. This client also requested a number of custom trade show graphics as part of booth staging, as well as custom product packaging to serve as marketing swag to show attendees.In collaboration with Lightboard.

A printed publication design on a grey surface, opened to show a full spread.
Mock ups of several options for social media graphics, specifically LinkedIn header images for Sofy.
Two email signature designs for Sofy employees
A mock up of a trade show table cover designed for Sofy against a white background.
A webcam cover card is passed between two business people. The webcam cover has Sofy branding and packaging design.


branding + identity

Center for Computer Resources

A company-wide logo + identity refresh ahead of their 40th anniversary celebration, with the goal of modernizing while staying true to their roots. The new wordmark is a nod to the film and television titles of the early 1980s, bringing a retro-futuristic flavor to the table along with a reimagining of their original ‘handshake’ logo.This refresh package included the logo refresh, various digital assets including web + email, stationery, and merch design. The style guide was a solution to this client’s ongoing issues with brand consistency, and a successful educational tool in implementing and maintaining new brand standards.

A snapshot from the CCR style guide showing the original logo from the 1980s.
A snapshot from the CCR style guide showing the new primary logo and minimum size requirements.
A snapshot from the CCR style guide showing the secondary logo with a reimagining of the original "handshake" logo.
A snapshot from the CCR style guide showing the 40th anniversary logo graphic. The new secondary handshake logo in inset into the zero in 40.
A snapshot from the CCR style guide showing an additional 40th anniversary graphic as well as the new color palette. The palette includes CCR burgundy, bright blue, black, white, and grey.
A snapshot from the CCR style guide showing typography choices.
A mockup of the new logo and branding in action across several channels. The mockups include the website on a Macbook, the mobile site on an iPad, and letterhead design.
A mockup of the new logo in action on some company merch. A CCR burgundy water bottle with the new primary logo etched into the stainless steel.
A mockup of the new logo in action on some company merch. A man wearing a zip up with the new secondary handshake logo embroidered on the left chest.


digital + print

Solutions on Time

This client requested a new website as they moved away from their previous hosting service. The re-design aims to place their logo front and center while simplifying and updating key information to make it as accessible as possible for their customers.This also included marketing collateral such as magnets and pocket flyers.

Some mockups of a new client communication card asking for Google reviews.
A mockup of the new website.
Some mockups of email templates. One asking clients for Google reviews and another for appointment confirmations.


digital

Amanda Asher Photography

Client communication email template for a personal side operation of newborn + family photography.This template aims to give spotlight to a preview of the client album while remaining minimal yet playful with the layered script.

Several mockups showing the email template in action. The template includes "your photos are ready" in a script text and a preview of three images from the photo session. Below the image previews are links to download the photos, visit the album, or to sha


print

Personal Project

Designed for print media, these mini cards were designed as a fun way to commemorate visits from the Tooth Fairy.The 14pt paper stock was selected for its silky matte finish. The surface readily accepts ink or pencil as a means of documenting the details of each tooth “collected”. The front design is accentuated with an eye catching raised gloss finish.

A flatlay image showing the tooth fairy cards along with several props on a white background. The props include a toothbrush, flosser picks, and a tooth fairy pillow.
Front and back of the tooth fairy cards on a white background.


branding + identity

Leander Swimwear

Ground-up logo and identity design for a new small business in the apparel industry.

The logo takes influence from the color distortion that happens underwater, and the outdoorsy nature of the client’s customer base. The pattern takes inspiration from the tessellation of a sea turtle’s back.

This package included a full branding suite including business cards, stationery, retail packaging, digital assets for email + social media + mobile retail product, and more.

A flatlay mockup of several pieces of the identity suite including letterhead, packaging design, envelope design, a mobile app, and business card.
More flat lay mockups of the identity suite scattered on a wood background.
More flat lay mockups of the identity suite scattered on a wood background.


product design

eyeGuide Application

This was a research product dedicated to telemedicine and patient education. I was an information + graphic designer as part of a research team of twelve made up of ophthalmologists, medical researchers, back-end developers, and one other designer.
The goal was to help patients stay on top of their medication regimens by both explaining and simplifying their doctor’s instructions. My role was largely in digital content production, including infographics, digital assets, photography + photo editing, video editing, as well as wireframing, prototyping, and testing.

A man's hands holding an iPad displaying the eyeGuide application.
Mockups of several screens within the eyeGuide application.